It’s not that the magazine completely ignored the man who quickly became — and, in some very fundamental ways, has remained — the biggest rock and roll star of the 20th century; but one gets the sense that the magazine was sometimes more fascinated by what might be called the ancillary impact of Elvis, rather than by the performer, or by his music. Little kids getting Elvis haircuts? Teens trying to dance like their idol? That sort of thing can be found in the pages of the magazine — while Elvis himself appears somewhat rarely.
References : www.life.time.com